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About Us
The Hunt for SQUATCH
Three years ago, we set out on a quest for the perfect cooler bag. We searched everywhere — outdoor shops, online marketplaces, specialty retailers. Nothing felt right.
We looked and looked but could not find anything so we built our own! Meet the NETTY — a lightweight, durable bag that seemed almost too simple to be true. We fell in love instantly.
“We started using NETTY for everything — and every time we grabbed it, we thought: everyone needs this.”
From Beach Bag to Fish Liner
Beach trips. Gym bag. Fish bag liner. Live shrimp bag. Shell catcher. Boat trash. The NETTY kept showing up everywhere — and it kept performing. That's when we knew we had something real.
Wrapped in SQUATCH DNA
We got creative and found a partner to bring the NETTY to you — wrapped in SQUATCH's rugged aesthetic. Bold colorways coming in the future. Simple by design, a statement by nature. Something you'd actually want to carry and use.
Three Years Later
What started as a hunt for a cooler bag became a mission to share something sincere and useful with people who get it. NETTY is still doing what it does best: going wherever you go, holding whatever matters, and looking good doing it.
Discover NETTY →For Businesses
Interested in Becoming a Retailer?
Carry SQUATCH and the NETTY in your store. Low minimums, dedicated support, and products your customers will love.
Apply to Be a Retailer →Customer Stories
Real talk from the SQUATCH obsessed—the ones who get it, live it, and won't settle for anything less!
The NETTY Changed My Carry GameI bought two bags last year and I'm really impressed. The NETTY's triple-stitched wax seam is built different. It's the only cooler I use.
by Marcus T.
I bought two bags last year and I'm really impressed. The NETTY's triple-stitched wax seam is built different. It's the only cooler I use.
by Marcus T.
SQUATCH Hoodie is My UniformGrabbed the hoodie on a whim and now I own two. The weight, the fit, the fabric—it's everything a hoodie should be. Still looks fresh after seasons of wear.
by Jordan L.
Grabbed the hoodie on a whim and now I own two. The weight, the fit, the fabric—it's everything a hoodie should be. Still looks fresh after seasons of wear.
by Jordan L.
SQUATCH Socks Hit DifferentNever thought I'd be hyped about socks until I tried SQUATCH. The comfort is insane—no bunching, no slipping. Small details matter, and SQUATCH gets it.
by Casey M.
Never thought I'd be hyped about socks until I tried SQUATCH. The comfort is insane—no bunching, no slipping. Small details matter, and SQUATCH gets it.
by Casey M.
NETTY Bag + SQUATCH Fit = PerfectionThe NETTY bag pairs perfectly with the SQUATCH collection. Grabbed a tee, hoodie, and bag together—complete vibe. Everything feels intentional and collectible.
by Alex R.
The NETTY bag pairs perfectly with the SQUATCH collection. Grabbed a tee, hoodie, and bag together—complete vibe. Everything feels intentional and collectible.
by Alex R.